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Also: Brands measure gender parity for Women’s Equality Day, Electronic Arts shares accessible video game patents, TikTok limits spread of viral Milk Crate Challenge, and more.
Hello, communicators:
Several brands celebrated Women’s Equality Day on Aug. 26 with announcements and campaigns announcing their commitments to gender parity.
Beer brand Michelob Ultra has pledged $100 million to increase the visibility for women’s sports by dedicating 50% of its lifestyle media inventory to content that features and promotes female athletes and women’s sports by 2025, representing female and male athletes equally in all advertising moving forward and ensuring equal representation of female and male athletes on the brand’s influencer roster.
As part of the initiative, Michelob Ultra has partnered with Nneka Ogwumike, WNBPA President and a leading voice for women athlete representation, along with CeCe Telfer, the first openly transgender female athlete to win a NCAA title, and basketball analyst Andraya Carter.
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