Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
Hello, communicators:
There’s no “naughty list” for Tesco’s Santa this year, according to a new holiday ad from the United Kingdom-based grocer:
https://youtu.be/8CfrpexaCwg
The content is a lighthearted look at the struggles faced and allowances made throughout COVID-19. How are you approaching holiday marketing? Share with us your thoughts and efforts under the hashtag #DailyScoop.
Here are today’s top stories:
The social media platform has thrown its hat in the ring for disappearing content, following Snapchat, Instagram and Facebook. Twitter is calling its feature “Fleets,” and users will be able to post photos, videos and text that will disappear after 24 hours.
https://twitter.com/Twitter/status/1328684389388185600
In a blog post, Joshua Harris, Twitter’s design director, and Sam Haveson, product manager at Twitter, wrote:
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