Why COVID-19 communications plans must prepare messages for kids and families
As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.
Last week, Pfizer announced that its COVID-19 vaccine was proven to be effective in children aged 12-15. Health-focused organizations serving kids and families should prepare a solid communications plan—and soon. Dis- and mis-information, lack of awareness, and depleted trust could (and have) diminish the willingness of our most vulnerable populations to seek vaccination.
Here are some key considerations for building a communications plan that will effectively mobilize these communities:
1. Build protections against mis- and dis-information
As we have seen with the rollout of COVID-19 vaccines for adults, local and national conversations are littered with mis- and dis-information about the vaccine’s effectiveness and safety. The same will apply when vaccinating children.
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