Tracking mentions of your products, services and brand name can vastly improve your digital presence. Adopt these approaches to connect—and expand.
The beauty brand is expanding it’s marketing efforts. Here’s how, and with whom.
This audio channel is ideal for connecting with on-the-go consumers and hard-to-reach employees. Learn the reasons and ways you can get started with a few simple steps.
Did a ‘Real Housewife’ advocate for your brand? Did your recruitment video use humor that piqued the interest of millennial job seekers? We want to incite world-wide buzz for your video. Show us your video prowess by Oct. 26, no gowns or tuxedos necessary.
2010 wasn’t long ago, but the communications landscape has drastically altered since that year’s tornadoes. Here’s how businesses and public agencies responded to Matthew.
One of the hotel chains said the decision reflects ‘the needs of [the company’s] diverse workforce.’
Find out why successful businesses use podcasts as their secret weapon for engaging audiences.
Encouraging customers to talk about your brand can make them loyal brand advocates—and it can increase your bottom line.
Want to increase your reach on social media? Target consumers based on their location. Here’s how the social media platform is making that option more accessible.
The beleaguered bank head’s retirement was effective immediately, leaving the company’s reputation in the hands of its former chief operating officer.
Want to see your organization rank higher in searches? Consider the benefits of adopting these SEO approaches.
Regardless which nominee you support, you and your top executives can glean key techniques to embrace or avoid. Look back at round one, and gear up for Sunday night’s town hall.
Ronald McDonald’s role in the fast-food company’s marketing efforts will be less significant in the coming months—or at least until clown sightings diminish. Here’s why.
Media relations is a tough process to perfect, but those who come out on top follow feedback (even if it’s criticism) to hone their skills and approach.
What campaign or strategy won you company-wide praise and attention this year? Show us your best work in more than 30 categories. Did you head out on a media tour across college campuses? Pull together an impressive campaign on a barely-there budget? Enter by the early bird deadline on Wednesday Nov. 2, and save $50 per entry.
