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Also: Nextdoor and Home Depot launch holiday cheer map, Ragan’s 2022 benchmark survey, Kraft Heinz explains Philadelphia cream cheese shortage, and more.
Hello, communicators:
Neighborhood social networking app Nextdoor partnered with Home Depot to launch its annual holiday cheer map which lets users who mark their decorated homes on the app for others to see and visit during the holidays. This year’s cheer map also displays nearby Home Depot locations where neighbors can find holiday decorations and includes a how-to guide for decking your halls with festive décor.
Nextdoor and Home Depot conducted a survey of U.S. adults that found half of the respondents plan to explore their own neighborhood to enjoy the holiday decorations, while 54% don’t mind if neighbors leave their holiday decorations up after Jan. 1.
By folding Home Depot into its annual cheer map tradition, Nextdoor demonstrates how your campaigns can tap a strategic brand partner with proprietary survey data.
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