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Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.
Also: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.
Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.
Looking to add heat to your content creation efforts? Here are potential title templates to help generate story ideas for your organization.
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To turn consumers into fans, try playing on emotion, and titillating instead of purely selling.
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Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always.
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Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.
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Turning yourself into an industry leader requires developing your unique voice and aesthetic. Here are some ways you can build yourself into an icon in your field.
Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.
Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters.
