Content Marketing

Ted Kitterman

Starbucks reveals why brands should lead with values

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?

Robby Brumberg

Infographic: A slew of saucy phrases that trigger online action

Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.

Beki Winchel

Juul chief apologizes, Amazon workers strike on Prime Day, and P&G support equal pay

Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.

Manny Veiga

Nifty tools to record a podcast interview remotely

Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.

Beki Winchel

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.

William Comcowich

How to generate authentic brand advocacy from your employees

Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.

Mike Schneider

Why your PR team needs CRM software

Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.

Robby Brumberg

A selection of adjectives you can probably delete

Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch.

Robby Brumberg

A Colorado university’s robust storytelling turns heads

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.

Beki Winchel

Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.

Jim Ylisela

6 ways to up your storytelling game

You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.

Josh Dare

Why PR should get a slice of the marketing pie

As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?