Ted Kitterman
Infographic: How to escape content mediocrity
Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.
Content Marketing
Ted Kitterman
Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears
Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.
PR Daily Staff
3 attendees share why you shouldn’t miss our summit at Microsoft HQ
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
Beki Winchel
Cadbury’s ‘Unity’ bar nets divided opinions, McDonald’s launches anti-harassment training, and Uber grapples with tarnished reputation
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
PR Daily Staff
Did your visual content captivate audiences?
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
David Gutierrez
How to tailor your Instagram for millennial audiences
Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up.
Beki Winchel
Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.
Ted Kitterman
Infographic: Do’s and don’ts for social media marketers
Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences.
Ted Kitterman
How Medela and Ogilvy used Instagram to support new moms
An influencer campaign built an online support group for mothers seeking to breastfeed beyond the common three-week threshold. The award-winning team recounts its success.
Ted Kitterman
Infographic: 5 tips for developing great content with influencers
To control your message and design an audience experience that will produce desired results, you have to optimize the content you use for influencer marketing. Consider these insights.
Ted Kitterman
Why PR and publicity should be considered separately
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
Casey Meehan
15 crucial content marketing resources and tools
Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.
Beki Winchel
Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills
Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.
Beki Winchel
Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement
Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows.
Beki Winchel
Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
