After a jump across the Atlantic Ocean, this PR had to quickly adjust to the realities of the global pandemic while finding her feet.
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months.
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Try these tips to consistently prove the worth of work.
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.
Mind these tips to track the progress and ROI of your audio program.
This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future.
Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
