Sue Spaight
Ideas for marketing telehealth in the COVID-19 crisis
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
Health Care
Beki Winchel
Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language
Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.
Beki Winchel
Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work
Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more.
Beki Winchel
Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
Ted Kitterman
Red Havas’ CEO: ‘Optimism needs to be felt’
Make sure employees can see a path forward, but don’t offer speculation where you don’t have hard data. Here’s how you can prepare for a quick recovery.
Ragan Insider Ted Kitterman
How the American Lung Association is addressing COVID-19
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Beki Winchel
WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Beki Winchel
Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Beki Winchel
Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.
Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Robby Brumberg
Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
Russell Working
Canceling over coronavirus: Should your event go on?
Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories.
Andrew Gilman and Dale Weiss
4 F’s for the Covid-19 virus
When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible.
Ted Kitterman
Why cooler heads must prevail on the COVID-19 virus
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
Robby Brumberg
Health care marketing trends for 2020—and beyond
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions and suggestions from industry experts.
