Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories.
When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible.
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions and suggestions from industry experts.
The storied health care organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Uncommon ailments manifest in more than physical ways. The isolation of being ‘different’ takes a toll, too. Horizon’s Instagram campaign addresses the unseen effects of such maladies.
Is your social media policy easy to understand?
You’ll improve your reputation around your hospital by taking these simple, practical steps.
Yes, industry rules can restrict you, but there are ways to humanize the care your hospital or practice offers, and personal outreach is as important as bedside manner.
Share your best work with PR Daily’s 2019 Health Care PR & Marketing Awards. Enter by the extended deadline on June 7.
Enter this year’s Health Care PR & Marketing Awards.
Blogs connect your community hospital with the online health care community. You need to establish a plan and a niche to expand your hospital’s presence on the Web.
The complexities and pace of the industry can be dizzying, but PR pros and marketers must assimilate complex topics and convey crucial information to the public. Here’s how.
