Eric Yaverbaum
3 ways the WHO can fix its PR crisis
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
Health Care
Ragan Insider Ted Kitterman
Improving employee wellness with an annual challenge
Community Health Charities took its annual health challenge online in hopes of creating community and driving wellness for workers during the pandemic.
Ragan Insider Roula Amire
Video series about race relations put words into action at Encompass Health
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
Jessica Levco
4 COVID-19 marketing strategies for hospitals
How are health institutions reaching out during this pandemic? Here’s what is working and what trends should be observed.
Robby Brumberg
Using this time to create healthier working habits
This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity.
Kate Lanz
How to build a brain-friendly work environment after COVID-19
Follow this expert advice to maintain and sharpen your mind and well-being for our new frontiers ahead.
Ted Kitterman
How brand managers can lean into ‘wellness’ during COVID-19
The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.
Sue Spaight
Ideas for marketing telehealth in the COVID-19 crisis
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
Beki Winchel
Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language
Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.
Beki Winchel
Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work
Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more.
Beki Winchel
Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
Ted Kitterman
Red Havas’ CEO: ‘Optimism needs to be felt’
Make sure employees can see a path forward, but don’t offer speculation where you don’t have hard data. Here’s how you can prepare for a quick recovery.
Ragan Insider Ted Kitterman
How the American Lung Association is addressing COVID-19
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Beki Winchel
WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Beki Winchel
Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
