Sara McFarland
8 symptoms of a failing health care social media campaign
These common mistakes can undermine all the creativity and energy you put into your online marketing. Identify them, and avoid them.
Health Care
PR Daily Staff
Are you a health care communications expert?
We want to know about the work you’re most proud of. Enter Ragan’s 2019 Health Care PR & Marketing Awards. Save $50 when you complete your entry by May 10.
PR Daily Staff
Are you a health care communications expert?
Enter Ragan’s 2019 Health Care PR & Marketing Awards. The early-bird deadline is May 10.
PR Daily Staff
Save $50 on Ragan’s 2019 Health Care PR & Marketing Awards entries
Submit the campaigns and projects that told stories about your health care organization, medical facility or nonprofit. Don’t miss the early-bird deadline on May 10.
Ted Kitterman
Invidior lashes out over opioid-related fraud charges
The U.K. drug maker offers two-pronged pushback: first, that the indictment is without merit and, second, that prior owners are at fault. Investors seem not to care, as its stock plummets.
PR Daily Staff
Announcing Ragan’s 2019 Health Care PR & Marketing Awards
Save $50 when you enter by the early bird deadline on May 10.
Beki Winchel
Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform
As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. Yet Snap faces stiff competition.
Russell Working
Amid measles outbreak, health care professionals step up
Using blogs, infographics, media interviews, even visits to mosques, doctors and communicators are emphasizing the importance of vaccination—and dispelling ‘anti-vaxxer’ mythologies.
Ramya Sriram
How Google’s Medic update affects health care SEO—and what you can do
A recent algorithm has hurt the rankings of many medical and pharmaceutical organizations—perhaps yours—and you might not even have realized it. Here’s how you can recover.
Michael Morton
Find the optimum length for your health care webpages
How long—or short—should your webpage be? A look at the numbers provides some practical insight.
Ted Kitterman
Citing safety concerns, Tyson recalls 18 tons of chicken nuggets
The USDA says small bits of rubber were found in some products. Tyson says no one has been hurt or sickened and that the move stems from an ‘abundance of caution.’
Carter Tilman
8 mistakes to avoid with your online physician directory
Does your website allow patients to access enough information and connect with the health care professionals easily?
Robyn Sussel
5 steps to health infographic greatness
Let’s get started today.
John Cowan
Maximize video for your health care practice
Check out these examples of useful videos for internal and external outreach.
Mika Doyle
7 journalistic techniques for crafting exceptional patient stories
Do your homework, use a recording device or app, have a fluid conversation and—most of all—listen intently to your interviewee, and you’ll write compelling accounts of their experiences.
