Broadcast news has a measurement problem. PR pros should learn from it.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
Measurement helps us figure out what’s working – and what’s not. Don’t fly blind with your strategy.
Demonstrating your success as a communicator can be stressful. Learn how to build a dashboard that will tell your stories to leadership.
Don’t just use listening tools to track share of voice. Here’s how to use data to drive your content strategy.
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Also: TikTok stars make more than top CEOs and more.
Share of voice, sentiment and impressions don’t make the list.
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.
A guide from Firstup details an actionable process with seven templates to help with starting or updating an internal communications strategy.
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Also: how Panera’s trying to ‘put a ring on it’ the day after Valentine’s Day, a new survey for social media pros and more.
Staffbase’s internal comms master class will provide a comprehensive guide to implementing a successful comms strategy.
AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.