Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.
Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.
If you want to know if your messages are having an impact, it’s important to make sure you are collecting good data. Here’s how one PR pro sees the challenge.
Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.
Download a free webinar to learn which metrics matter right now, how to secure executive buy-in, and tips to showcase your results.
Also: Chick-fil-A and Taco Bell offer at-home meal kits, J. Crew files for bankruptcy, join our Twitter #RaganChat with special guest from OKCupid, and more.
Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
Also: Museums show off their sassiest objects on Twitter, workout wear company offers free masks, why PR pros should embrace digital skills, and more.
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more.
Consumers want to feel that you are speaking directly to them and about the issues they face, but they are increasingly uncomfortable about company databases that mine identifying data.
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
In a new survey from Peppercomm and the Institute for Public Relations, only a few leaders are fully prepared for a post-COVID recovery. Communicators play an essential role.
In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. Here are some important tips for staying in the loop.
Spanning an array of sectors, the integration of technologies into various communication formats and channels is engendering new protocols for comms pros.
