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Hello, communicators:

Unilever is launching a company-wide purpose initiative for Hispanic Heritage Month, which runs Sept. 15-Oct. 15. The company says that this initiative, “Nos Inspiras Tú,” (You Are Our Inspiration),” will drive change across the organization and advance social impact work that connects with the U.S. Hispanic community.

As part of the initiative, Unilever’s Dove skincare brand has partnered with Dr. Marisol Perez, a psychology professor at Arizona State University, to create a new tool as part of the Dove Self-Esteem Project specifically for Hispanic youth. Unilever says that new curriculum will be unveiled in 2022 and launched alongside fellow Dove partners like Boys & Girls Clubs of America.

Unilever’s Hellman’s condiment brand will also partner with Hispanic families to help reduce food waste.