Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

Hello, communicators:          

Bud Light’s new ad is a version of “Take Me Out to the Ball Game,” with a COVID-19 spin:

Whenever there’s a game to watch, there’s a Bud Light there. pic.twitter.com/ozBRETWTnE

— Bud Light (@budlight) July 21, 2020

The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more. However, you don’t have to produce an official ad to relate to your audience. Ask your online community to share their new hobbies, or create simple graphics and messages that speak to relatable moments to increase engagement.

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Kraft Heinz’s drink made headlines in previous years for offering small business loans to children entrepreneurs operating lemonade stands. This year, Country Time is taking a different tack by offering $100 to children whose stands has been closed due to COVID-19. To enter, your child must be 14 years or younger and reside in the United States.