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Hello, communicators:
Discount stores T.J.Maxx, Marshalls and HomeGoods have launched a giving campaign in partnership with actress and musician Brandy through a virtual snowball fight over TikTok. Throughout the rest of the month, the brands will donate $1 to hunger relief organization Feeding America for every TikTok user who posts content using a special snowball-themed effect and the hashtag #SnowballFightAgainstHunger.
“The holidays are a very special time of year for my family,” Brandy said in a press release. “I’m so excited and honored to partner with T.J.Maxx, Marshalls, and HomeGoods to spread holiday magic in a creative way, while also raising money and awareness for the important work being done by Feeding America.”
This seasonal giving campaign offers the latest example of how your brand or organization can tap into an influencer’s existing following on TikTok to promote your charitable campaigns.
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