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Hello, communicators:

Mars Wigley is launching a campaign to promote self-love and well-being alongside its all-pink packages of Starburst candy. The Starburst “All Pink #DoYou Challenge” launches next week with a limited supply of kits that offer customers 30 days of prompts, inspirational messages and challenges along with surprise prizes in the form of an advent calendar-style surprise box and plenty of all pink Starbursts.

Courtesy of Mars Wrigley

“Over the years, we’ve seen our fans use ‘being treated like a Pink Starburst’ as a synonym for feeling special, empowered, and loved,” Justin Hollyn-Taub, Mars Wrigley senior director of US Fruit Snacks, said in a press release shared with PR Daily. “Starburst has long been a brand that embraces the act of self-care and self-love, and we’re proud to know our beloved Pink Starburst has come to stand as a symbol for that. It is our hope that our calendars actively deliver better moments, more smiles and inspire our fans to always find a moment in their day to celebrate themselves and embody what it means to be a Pink Starburst—even beyond our 30-day challenge.”