Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. The initiative encourages all communications professionals across agencies and firms to commit to several diversity, equity and inclusion standards, which include education efforts, increasing diversity within hiring efforts, including Black people in marketing campaigns and images, and creating a company-wide behaviorial code of conduct.
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By joining together, we can make change a reality. Together we can change our industry. As industry professionals, it is not enough to just stand in solidarity. We need to act in solidarity. Now. Link in bio to sign the pledge. #agenciesactinsolidarity #racism #ally #endracism #600andrising #diversityandinclusion
Here are today’s top stories:
Facebook’s chief marketer steps down to focus on D&I
The social media platform’s chief marketing officer, Antonio Lucio, announced that he’s leaving Facebook effective Sept. 18 to focus on helping organizations embrace diversity, equity and inclusion initiatives. He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”
“This has been a very challenging year for all and an especially reflective year for me, following the passing of my mother before the lockdown,” he wrote. “Given the historical inflection point we are in as a country regarding racial justice, I have decided to dedicate 100% of my time to diversity, inclusion and equity. Although these issues have been core to my personal purpose for many years and they were an important element of my work, I want to make them my sole focus.”
Mr. Lucio also said last year that he would require advertising agencies Facebook works with to assemble diverse teams with more women, people of color and people with diverse sexual orientations, echoing a previous mandate to agencies he made while at HP.
Why it’s important: Don’t delay changes to your organization which will enable you to achieve meaningful diversity, equity and inclusion goals. Merely committing to being better isn’t enough—and organizations that don’t implement meaningful measures now risk losing top talent as well as stakeholder trust. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well.
Netflix is giving fans of “Stranger Things” an opportunity to experience the “Upside Down” inside a fictional Hawkins, Indiana, in October with its “Drive-Into Experience”:
— NX (@NXOnNetflix) August 20, 2020
On the event’s website, Netflix wrote:
You will unlock the untold story of Hawkins in this unique format event – all from the safety of your car. In a central DTLA location, you’ll dive into and explore a living, breathing story to savour some of the best moments from the Netflix series and maybe even witness some unforeseen and unusual occurrences. Sign up now to unlock the secrets that await.
The pop-up experience will take place in downtown Los Angeles and tickets start at $59 per car, which open to the public on Aug. 26 at Noon Pacific time. Each experience will take 24 cars on a tour of the show’s iconic locations, including Starcourt Mall.
The hour-plus theatrical adventure will direct drivers to multiple pit stops, where they will park for extended amounts of time as scenes featuring familiar friends and foes play out around them before moving on to the next “chapter.” Netflix has also taken precautions to create a safe environment amid the COVID-19 pandemic, requiring guests to drive and stay in their own cars during the show.
The effort is a great example of modifying a fan experience during COVID-19, which promotes safety and social distancing measures while also boosting PR and marketing buzz.
Getty Images and YouGov have partnered to create a “Visual GPS,” what it calls a “new way to think about visual storytelling.” In its first global report, Getty revealed that 61% of consumers care about the health and wellbeing of their family members, and 60% consider personal health and wellbeing a top priority.
Though those results confirm the growing wellness trend, and Getty reports that mental and emotional health are priorities before physical wellness:
The report also revealed that consumers passionate about wellness are more likely to be women who have higher incomes:
The insights underline the importance of understanding your target audience and tailoring content based on those insights, including your images and videos.
You can view the entire report here.
CRISIS LEADERSHIP BOARD
Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?
Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.
Delta to block middle seats into 2021
The airline is the first to extend its practice of blocking middle seats into next year.
More distance on board makes a difference. We’re extending our middle seat blocks and limiting the number of customers on board into January 2021. pic.twitter.com/Pq03YWRjGN
— Delta (@Delta) August 20, 2020
“Medical experts, including our own partners at Emory Healthcare, agree – more distance on board makes a difference,” said Bill Lentsch, Chief Customer Experience Officer in a prepared statement. “We believe that taking care of our customers and employees and restoring confidence in the safety of air travel is more important right now than filling up every seat on a plane. We’ll continue taking a thoughtful, layered approach ensuring customers know to expect the highest standard of care as they prepare for their holiday travels.”
Delta’s announcement and tweet follows similar messaging touting its safety measures during COVID-19:
We don't know who needs to hear this, but we're sanitizing our planes between every flight, every day, everywhere. pic.twitter.com/GMBXMhH8IS
— Delta (@Delta) August 18, 2020
Why it’s important: As the COVID-19 crisis continues, consumer trust is a crucial commodity for your brand image now as well as your organization’s future. By being the first to extend safety measures, Delta gives consumers a reason to trust its moves and company—and it’s move has racked up headlines in the process.
DOWNLOAD OUR REPORT
Following the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and others, organizations were pushed more forcefully than ever before to take stands against systemic racism and move to support social justice initiatives. Which responses made an impact—and which responses fell flat?
Learn from 10 of the biggest brand messages in our special report, “Organizational responses to Black Lives Matter.” The report offers communicators important takeaways to lead organizations and clients in the second half of 2020 and into the future.
Following a recent episode of HBO’s “Last Week Tonight with John Oliver,” the mayor of Danbury, Connnecticut announced it’s naming the town’s sewage treatment facility after the comedian. The move comes after Oliver slammed the town for its problems in regards to selecting juries.
In the segment, Oliver noted Danbury’s “charming railway museum” and its “historic Hearthstone Castle.”
“I know exactly three things about Danbury,” he said. “USA Today ranked it the second-best city to live in in 2015, it was once the center of the American hat industry and if you’re from there, you have a standing invite to come get a thrashing from John Oliver — children included — (expletive) you.”
The mayor, Mark Boughton, posted the following video to Facebook:
John Oliver, don't mess with Danbury. Last Week Tonight with John Oliver
Though lashing out is probably not what you’d advise your organization or client to do, the move has already netted the town several headlines and social media buzz.
WHAT YOU SAID
We asked if you’d rather hear about organizations’ successes or their failures—along with the lessons learned—and 80% of you want a mixture of both, with nearly 9% wanting to hear the winning case studies and 7% preferring for tips and best practices, instead of inspirational tales.
Would you rather hear about brands' successes, or their failings?
Share your thoughts below and under #DailyScoop. We'll share on Monday.
— PR Daily (@PRDaily) August 21, 2020
Is there a question you’d like us to ask in an upcoming poll? Let us know!
Who should “own” an organization’s culture?
Weigh in, communications pros: Who should "own" an organization's culture?
Let us know your thoughts below and under #DailyScoop.
— PR Daily (@PRDaily) August 24, 2020
Share your thoughts below and under the #DailyScoop hashtag.