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Hello, communicators:

As more brands launch Pride Month campaigns, those that provide value to the LGBTQ+ community will highlight the lived experiences of their audiences and provide resources that are unique to the brand and its industry.

TripAdvisor has announced a partnership with HBO Max intended to help travelers looking to celebrate Pride locate where and when events are happening across the U.S. In addition to promoting a slew of Pride-focused programing on HBO Max, the partnership will include The Pride Guide, a content hub on TripAdvisor that will highlight positive LGBTQ+ travel experiences.