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Hello, communicators:

Dating app OkCupid has introduced a profile badge that marks a user as “pro-choice,” allowing users to filter their compatibility searches for like-minded matches. Along with the introduction of the badge, which OkCupid launched in response to the recent Texas abortion law, the company will also donate $1 to Planned Parenthood for every user who adds the badge to their profile.

OkCupid framed the introduction of this new feature as an extension of the same choices it offers every user searching for a match and further justified its reasoning behind the campaign with proprietary data.

According to its blog post:

At OkCupid, we support our users’ right to choose. That’s why we ask thousands of questions so you can choose the type of person you want to match with, whether that means someone who’s looking for something long-term or short-term, or who is pro-choice or not.