Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’
Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.
Hello, communicators:
Though Washington D.C.’s NFL team will call itself the “Washington Football Team” as it delays an official rebrand until next year, another sports team unveiled its name, complete with branding, a logo and the story behind it.
Washington state’s NHL team is officially the Seattle Kraken:
https://twitter.com/NHLSeattle_/status/1286334190439395330
Along with sharing the story behind the name and branding, the team also shared backgrounds for fans to use on their phones, laptops or as Zoom backgrounds:
RELEASE THE KRAKEN… onto your phone, desktop, or Zoom background with these 🔥 wallpapers. pic.twitter.com/EYIJ4Nc9I0
— Seattle Kraken (@SeattleKraken) July 23, 2020
How did we get here? After 20 months of hard work, we're proud to share the story of how we became the Seattle Kraken.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
