Johnson & Johnson anticipates FDA warning, tips for making evergreen content, and Naomi Osaka’s call for press conference reform

Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.

Hello, communicators:

As McDonald’s has jumped on today’s National French Fry Day to mark the launch of its new loyalty program, National Gummi Day on July 15 is waiting right around the corner in all its sticky glory.

Ahead of this latest food holiday, Skittles is launching a “Squish the Rainbow” pledge that encourages fans to support the candy brand’s “safe space for gummi animals,” which takes the form of a virtual gummi animal sanctuary that will go live on National Gummi Day. Skittles has also released a PSA that encourages gummi fans to protect gummi animals (think bears, sharks etc) from being eaten and eat Skittles gummis instead:

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