Misinformation threatens climate progress, Disney releases immediate statement on ‘Don’t Say Gay’ bill and how Americans want to use AR/VR
Also: Airbnb wants to help teachers make extra cash by hosting.
Hello, communicators:
Airbnb’s latest effort to give back is focused on educators. The effort comes after Airbnb discovered high numbers of educators becoming hosts to supplement their incomes.
According to the news release, 1 in 5 Airbnb hosts are either educators or healthcare workers, and educators earned more than $180 million from hosting on Airbnb in 2020 alone. By partnering with the National Educator’s Association (NEA), Airbnb hopes to help teachers learn how to create successful Airbnb listings and will offer a stipend for educators to “invest in their hosting journey.” NEA members will also be eligible for exclusive Airbnb discounts when traveling themselves.
The campaign is an example of how customer and user data can help identify important stories and opportunities to create value for your community.
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