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Hello, communicators:
Danbury, Connecticut’s recent sense of humor brought fundraising and media coverage.
Thank you, Danbury! We’re so happy we were able to come together and sort our shit out! pic.twitter.com/wZ7jjTYp7M
— Last Week Tonight (@LastWeekTonight) October 19, 2020
HBO’s “Last Week Tonight with John Oliver” tweeted a meeting between the late-night host and the mayor of Danbury, Connecticut, who agreed to follow through with his snarky comment about naming the town’s sewage treatment plan after Oliver. The comments came after Oliver poked fun at the town, but the host later promised to donate $55,000 to local nonprofit organizations, including Connecticut Food Bank, if the mayor followed through on his threat.
The success story highlights the power of a sense of humor, when opportunities for buzz and donations are on the line.
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