Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars

Hello, communicators:

Kraft Macaroni & Cheese launched a saucy campaign, encouraging consumers to send one another “noods”:

https://twitter.com/kraftmacncheese/status/1313509321058246656

Consumers are sharing their requests under the #SendNoods hashtag for a chance to win a prize, as well, giving the campaign more momentum as it makes headlines and social media conversation.

Here are today’s top stories:

The company gifted popular TikTok creator Nathan Apodaca a cranberry-red truck filled with bottles of its Cran-Raspberry juice after his video went viral.

The Sept. 25 video, which racked up more than 4.3 miillion views in less than 24 hours on TikTok alone, features Apodaca riding on a longboard to work, drinking a bottle of Ocean Spray and jamming to Fleetwood Mac’s “Dreams”:

Mick Fleetwood joined TikTok to post his own version of the viral video, with the caption, “Dreams and Cranberry just hits different.” It’s garnered more than 1.6 million views so far.