Ragan Insider   |  Ted Kitterman

In the attention economy, writing still packs a punch

For some audiences—particularly top business execs—written content is indispensable in researching important decisions. Here’s how PR pros are thinking about their skill sets.

Ragan Insider   |  Tony Cervone

Do the right thing—even when it’s hard

For leaders across all organizations, making tough choices is part of the job. A retired senior communicator reflects on how he learned that lesson from GM CEO Mary Barra.