Ragan Insider Greg Hakim
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Ragan Insider Holly Ober
What research reveals about optimal survey length, questions and strategy
The data offers prescient takeaways for communicators keen on gleaning better, more substantive feedback from employees and key stakeholders.
Ragan Insider Emma Atkinson
Applebee’s pulls ads from CNN after controversial placement, when consumers say they want to shop in person and Patreon suspends Ukrainian NGO
Also: Honda announces new docuseries about HBCU bands and dance teams.
Ragan Insider LoriBeth Greenan
From the pros: job-seeking advice everyone should know
Tips on finding your people, polishing your materials, and stepping up at the interview.
Ragan Insider PR Daily Staff
WSJ’s Tarini Parti talks about covering the White House
The reporter for one of the nation’s premier business outlets shares about her work covering the president and vice president, and working with government comms teams.
Ragan Insider John Cowan
Travelers Insurance births a new superhero to illustrate the dangers of distracted driving
‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Ragan Insider Emma Atkinson
Facebook denies it mishandled climate misinformation, American investors rely on values and Twitter handles political content from Ukraine
Also: Granola bar company KIND asks people to stop buying its products and more.
Ragan Insider Ted Kitterman
What PR has to offer marketing strategy and tactics
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Ragan Insider Ted Kitterman
When it comes to purpose, investors look to take action
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
Ragan Insider Patricia L. Haynes
How companies can meaningfully address workplace mental health
Try these five strategies to build a more empathetic, supportive and resilient environment.
Ragan Insider Emma Atkinson
Coinbase tries to walk back CEO tweets, YouTube the top short-form video content platform and Meta launches Facebook Reels globally
Also: Leinenkugel sells out of goofy heated shorts in stunt to promote Summer Shandy.
Ragan Insider Ted Kitterman
Make sure your media pitch serves a diverse audience
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
Ragan Insider Ted Kitterman
Wish’s senior social media lead: It’s OK to talk about your wins
Industry veteran Carmen Collins reminds us that it’s important to know your limits and block off time in your calendar—and celebrate win you reach the finish line.
Ragan Insider Kacey Larsen
Pay transparency as a step toward equity and hiring
New York City is the latest state to pass a law requiring salary ranges be included in job listings, and employees favor this change.
Ragan Insider Emma Atkinson
Credit Suisse defends dealings with criminal clientele, American audiences stick with the union and McDonald’s fights activist investor on animal welfare
Also: TikTok stars make more than top CEOs and more.
