With the data conclusively showing that brands and corporations must take a stand on the issue of systematic inequality and racism, half of consumers say they are unaware of organizations’ efforts.
The PR world has kept everyone on their toes throughout months of crisis, but it’s crucial for pros to find a way to reduce stress and blow off steam. Here’s how one pro is managing his day.
Congratulations to this year’s outstanding finalists! We look forward to celebrating with you on Oct. 15.
The Institute for PR President Tina McCorkindale and Ragan CEO discuss diversity and inclusion, pivoting during COVID-19 and what’s next for the industry.
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.
Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries.
Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.
Which workplace facets attract top talent, and what aspects of the job drive long-term employee satisfaction? Read on for crucial retention insights.
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.
Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.
Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.
Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic.
