Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Nominate the inspiring women you work with—or yourself. The entry deadline is Friday, Nov. 13.
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Communicators share how they’ve leaned on employee affinity groups to respond to recent events.
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Enter Ragan’s Employee Communications Awards to showcase your impressive internal campaigns, content, projects, intranets, remote experiences and inspiring workplaces. The deadline is Friday, Oct. 23.
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
The videoconferencing tool has allowed managing partner Montieth Illingworth to connect with clients around the globe, push D&I efforts and boost employee morale.
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Make sure to acknowledge the wide range of backgrounds employees might have when planning holiday breaks, office parties and more.
