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Hello, communicators:

To mark National Coffee Day, restaurant chain Panera Bread is offering free coffee to parents and caregivers. Framing the promotion as a tease for its monthly unlimited coffee subscription, parents and caregivers need only identify themselves as such to a cashier on Sept. 29 and they will receive a complimentary caffeinated beverage.

Panera says that the promotion is rooted in its own recent survey in which 50% of parents or caregivers said that it takes them more than one cup of coffee to get through the day. Along with the free coffee promotion, Panera is also offering a gallon-sized jug that the company says is perfect for lugging around “from school drop-off and weekly errands to soccer practice and play rehearsal and more.”

Courtesy of Panera