Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values
Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.
Hello, communicators:
The Federal Trade Commission (FTC) is reminding shoppers to be wary of gift card scams, noting that Americans lost $148 million to fraudulent gift cards in the first nine months of the year.
The federal agency noted also that Target gift cards, in particular, appear to be the most popular choice for scammers.
The FTC reports gift card scams have increased every year for the past three years, message it hopes to drive home with video storytelling:
Coming two weeks before Christmas, when busy shoppers can be most susceptible to holiday scams, the agency’s message is an example of finding ways to stand out using popular channels for online audiences.
Here are today’s other top stories:
Local and federal relief agencies took to Twitter in the aftermath of the deadly string of tornadoes which destroyed homes and businesses in Illinois, Kentucky and Tennessee late last week.
The Kentucky Red Cross shared an infographic with tips for locating missing people amid spotty cellphone service:
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