A PR pro’s guide to link building
Getting your brand or client’s links on the right websites can be as important as landing a big story placement. Here’s how to make it happen.
Getting your brand or client’s links on the right websites can be as important as landing a big story placement. Here’s how to make it happen.
On the company’s earnings call Tuesday, founder Steve Ells said shortages will continue through summer.
Is your tourism campaign stuck on the taxiway? Here are three tips to help your media outreach take flight.
The ice-cream maker found other products tainted with listeria, and two more people have fallen ill. The CEO says the brand is ‘committed to doing the 100 percent right thing.’
The company initially removed some artificial colors from food products in response to a 2013 Change.org petition, but is only removing them from its flagship product now.
The race for creating great content is underway. These tips can help corporate communicators compete.
Several companies tweeted pot references and other promotions tied to April 20, but was doing so a smart move?
Some of these headlines are extraordinarily clever. Others perhaps send the wrong message. Either way, they demand one’s attention.
Short on time? These tools can make the most of public relations efforts.
Mark Ragan is inviting 25 internal communications leaders to San Diego May 7-8 for his next leadership forum.
The social media company will allow users to accept direct messages from anyone, not just people they follow. It’s an optional feature, but initial reports left that part out.
Media relations can be an uphill battle; make things easier by avoiding these bad pitching behaviors.
Brand spokespeople should keep the menu limited and stick to specific, clear points.
The social media app’s downloads have been down since its 2014 relaunch, but the company seeks to boost its revenue by offering detailed insights on where consumers like to go.
These apps and websites will help you schedule posts, repost photos, direct users to product pages, run promotions and more on the visual platform.