BrandingDavid E. Johnson
Top Stories of 2025: Cracker Barrel’s new logo is a case study in what not to do
A logo is more than just a logo.
Search Results (case study)
Case StudiesCourtney Blackann
BART’s speedrun craze is a case study in culture-driven comms
How BART found its voice by letting riders tell the story.
Case StudiesCourtney Blackann
Case study: How Target’s new CEO can rebuild trust
What his next steps should show.
Social MediaBarney Packer
How to do it: A case study in microinfluencers
A step-by-step guide to working with influencers with small followings and big impact.
Ragan Insider PR Daily Staff
Proud of your internal comms work? Send us your case study!
We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.
Ragan Insider Evan Nierman
Popeyes, a case study: Crisis response takeaways for franchises
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
Ragan Insider Lauren Wilson
How to write an enticing PR case study
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
Ragan Insider Stephanie Vermillion
Feet and fear: A marathon content marketing case study
An unwanted foot injury sent this author searching for answers online, and in the process she learned a few things about great content marketing.
Ragan Insider Kevin Allen
Little Caesars ‘case study’ demonstrates timing is everything
Promoting its new deep dish pizza with a clever social media stunt timed just prior to the Fourth of July holiday, the pizza chain thanks America for its overwhelming support.
Brand JournalismTom Corfman
How to make the case for brand journalism
Recent surveys support replacing the same-old public relations with a different approach.
Ragan Insider Emma Atkinson
PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Ragan Insider Emma Atkinson
Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
COVID-19Robby Brumberg
Study: 1 in 5 employees report decrease in work productivity
Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady.
Ragan Insider Beki Winchel
Google Doodle showcases storytelling’s importance, Walmart removes drug-using Santa sweaters, and Snapchat tests personalized GIF feature
Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more.
Ragan Insider Ted Kitterman
Study: Executives don’t recognize the value PR can offer
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
