Social MediaBarney Packer
How to do it: A case study in microinfluencers
A step-by-step guide to working with influencers with small followings and big impact.
Search Results (case study)
Ragan Insider PR Daily Staff
Proud of your internal comms work? Send us your case study!
We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.
Ragan Insider Evan Nierman
Popeyes, a case study: Crisis response takeaways for franchises
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
Ragan Insider Lauren Wilson
How to write an enticing PR case study
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
Ragan Insider Stephanie Vermillion
Feet and fear: A marathon content marketing case study
An unwanted foot injury sent this author searching for answers online, and in the process she learned a few things about great content marketing.
Ragan Insider Kevin Allen
Little Caesars ‘case study’ demonstrates timing is everything
Promoting its new deep dish pizza with a clever social media stunt timed just prior to the Fourth of July holiday, the pizza chain thanks America for its overwhelming support.
Daily ScoopEmma Atkinson
PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Daily ScoopEmma Atkinson
Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
COVID-19Robby Brumberg
Study: 1 in 5 employees report decrease in work productivity
Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady.
Ragan Insider Beki Winchel
Google Doodle showcases storytelling’s importance, Walmart removes drug-using Santa sweaters, and Snapchat tests personalized GIF feature
Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more.
Ragan Insider Ted Kitterman
Study: Executives don’t recognize the value PR can offer
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
Ragan Insider Ted Kitterman
Study: Customers want businesses to be transparent on social media
With the rising tide of fake news and misinformation, consumers value honesty and authenticity more than ever. Here’s why being forthright in your messaging helps your bottom line.
Ragan Insider Robby Brumberg
Report: New study highlights PR’s deficiencies
A new study reveals what public relations pros think of their jobs, their bosses and work culture—and spotlights troublesome trends.
Ragan Insider Kevin Allen
Study: How social media sentiment affects your brand’s image
A recent study revealed that the majority of consumers avoid organizations that have negative online coverage. The results of a Harris Poll study on United’s brand image matches the trend.
Ragan Insider Laura Shubel
3 ways PR pros can land media coverage with case studies
Instead of pitching a piece that doesn’t hold any news value (or interest) to a reporter, consider offering insights and tips based on an example from your organization or client.
