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Hello, communicators:
Luxury jewelry retailer Tiffany & Co. has launched “About Love,” a new campaign featuring Beyoncé and Jay-Z , the result of what the brand says is a close collaboration with the celebrity couple. The campaign also features the Tiffany Diamond and is paired with to artist Michel Basquiat’s “Equals Pi,” which has been part of a private collection since 1982 and never appeared in public.
“Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today,” reads the press release.
As a part of campaign, Tiffany & Co. has pledged $2 million to scholarships for historically Black colleges and universities (HBCUs) but said additional details are forthcoming.
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