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Hello, communicators:

Restaurant chain Cracker Barrel has launched a campaign to promote its float at the 95^th annual Macy’s Thanksgiving Day Parade, doubling down on nostalgia amid the return of in-person gatherings. Cracker Barrel said  in a press release that its float will “bring a sense of comfort, nostalgia and genuine care to the streets of New York City—and to homes across America,” and include the store’s classic front porch, oil lamps, hearth and more.

Singer Tauren Wells will perform “Merry Christmas, Happy Holidays” atop the float.