How PR agencies should answer the question, ‘Did they help?’
Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.
Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.
Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.
Also: Alo Yoga gets “mindful in the metaverse” with Roblox partnership.
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Also: Virgin Galactic announces public sales of tickets to space and more.
Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.
New data shows where and how companies plan to invest and allocate charitable dollars.
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Companies should anticipate more scrutiny from regulators, investors and employees in 2022. Here’s what to consider when compiling and filing sustainability disclosures.
Maxwell, its agency partner, created a campaign that would encourage audience engagement and participation. This won first place in the Content Marketing for the Purpose of Customer Engagement category of PR Daily’s 2020 Content Marketing Awards.
Here are three steps to build credibility among record-high levels of doubt in institutions.
Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.