Ted Kitterman
This perception gap threatens your sustainability message, report says
CEOs are much more bullish on hitting climate targets than their senior management teams.
Corporate Social Responsibility
Emma Atkinson
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
Ragan Insider Justin Joffe
How client-focused agencies must account for ESG
During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.
Lori Teranishi
ESG is more than a buzzword for Hawaii business leaders
Consider these four lessons from the Aloha state for communicating important values to audiences.
Emma Atkinson
Starbucks CEO looks to reconnect with employees, bad timing the No. 1 reason email pitches are rejected and PR pros can consult as bias checkers on Hollywood films
Also: Elon Musk buys 9.2% stake in Twitter after ranting against the platform.
Emma Atkinson | Ted Kitterman
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Emma Atkinson
Research-backed ways to foster inclusion in your workplace
A new survey from Bain & Company breaks down what matters to different employees in how they feel included at work.
Nate West
4 ways comms can take the wheel on climate
PR pros are positioned to make informed and meaningful environmental gains.
Katie Harvey
How PR agencies should answer the question, ‘Did they help?’
Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.
Mark Weiner & Tina McCorkindale
Is PR up to the task on ESG?
Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.
Emma Atkinson | Ted Kitterman
BP divests from Russian-held interests, shoppers weigh returning to stores and Estée Lauder fires executive over racist Instagram post
Also: Alo Yoga gets “mindful in the metaverse” with Roblox partnership.
Ragan Insider Ted Kitterman
When it comes to purpose, investors look to take action
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
Emma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Emma Atkinson
Salesforce ties exec pay to ESG, YouTube the top live video platform in US, and Zuckerberg announces employee moniker ‘metamates’
Also: Virgin Galactic announces public sales of tickets to space and more.
Emma Atkinson
Meta denies data misuse after Texas lawsuit, where U.S. audiences turn for info on Black history and Harper’s Magazine slammed over NYC job posting
Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.
