Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
As the political debate on wearing masks becomes more inflamed, businesses such as Walmart, Starbucks and Kroger are pushing their own policies.
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone.
Also: Chipotle promises to hire 10,000 workers, Wendy’s responds to Twitter hack with characteristic snark, 60% of PR pros are pitching ‘feel good’ stories during COVID-19, and more.
Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.
Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.
One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.
Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.
Also: Microsoft reveals new Teams features to complement virtual meetings, Potbelly’s drops wellness reminders, get $1,000 to play Animal Crossing, and more.
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more.
Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.
