Brian Berner
How to fix your Gen Z marketing problem
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
Storytelling
Greg Hakim
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
John Cowan
Travelers Insurance births a new superhero to illustrate the dangers of distracted driving
‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Ted Kitterman
What PR has to offer marketing strategy and tactics
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Ragan Insider Ted Kitterman
When it comes to purpose, investors look to take action
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
Renee Spurlin
The most meaningful PR measurements in 2022
Share of voice, sentiment and impressions don’t make the list.
David Vossbrink
Making the most of your first 6 months in a new PR job
There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out.
Emma Atkinson
PR exec draws ire over secret industry news site purchase, Black Americans want greater ESG effort and Abbott responds to recall of baby formula
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
Sean Williams
6 tips for nailing the presentation of creative concepts
Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea.
PR Daily Staff
Columnist Mary C. Curtis shares about her work as a contributor, podcaster
The journalist offers a look at how PR can connect with journalist who juggle multiple platforms as they build a wider audience for stories.
Ted Kitterman
Brand messages that scored during Super Bowl LVI
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
Ragan Insider Robby Brumberg
Companies shift ESG priorities toward racial justice
New data shows where and how companies plan to invest and allocate charitable dollars.
Justin Joffe
Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel
Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.
Pam Anderson
Why your $5M Series A fundraise won’t guarantee media coverage
Here are four tips to rise above the noise from a PR pro.
Emma Atkinson
Ford, GM blame supply chain woes on Canadian trucker protest, women slower to return to the workforce, and companies fail to meet climate pledges
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
