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Hello, communicators:

Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter.

Not to be outdone, plumbing and drain cleaning services provider Roto-Rooter launched a campaign to raise awareness around a 50% increase in plumbing requests on the Friday after Thanksgiving. “Plumbers Expecting a Big Brown Friday After Thanksgiving Feasts,” the headline of its press release reads.