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Hello, communicators:

Mattress Firm has announced a campaign to bring awareness to a phenomenon known as “junk sleep,” which the retailer likens to junk food for the harmful effect that it can have on your health and well-being. The campaign will include a campaign that will see a touring “un-junk your sleep” truck stop at the homes of winning entrants in New York City, Detroit and Houston to provide them with a sleep consultation and a free mattress.

To raise awareness around junk sleep, Mattress Firm has also partnered with actor Liev Schreiber to produce a PSA:

https://www.youtube.com/watch?v=WudcydXGWLI

“Our work on the Junk Sleep campaign has opened my eyes to the necessity of adequate, quality rest,” Mattress Firm CMO Ramin Eivaz told PR Daily. “More than two thirds of Americans are being affected by poor sleep habits, and we’re proud to be tackling this problem on a national scale.”