Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
Hello, communicators:
Chipotle’s social media team recently shared, via TikTok, the secret to making its cilantro rice:
Reply to @adventureaubary wᵉ’re ᵍoⁿⁿᵃ maᵏᵉ chipᵒtlᵉ rⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱce #chipotle #cooking #tiktokrecipe
Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement.
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The fast food chain unveiled its updated restaurant designs, which focus on drive-thru orders as well as curbside pickup options.
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