Tools for more effective meetings, tips on pitching from an ex-exec editor
EXCLUSIVE FOR PRLN MEMBERS
- 2 simple tools for more efficient meetings
- 3 new social media features you should know about
- 4 things to consider before starting a podcast
Did you know articles exclusive to PRLN members are posted every Thursday? Find the latest postings here.
RESEARCH & DATA
A new study from the Missouri School of Journalism found that many Americans are unaware of the role artificial intelligence plays in the news they consume. The study found that less than half the respondents (48%) were certain they had read, seen or heard something about AI in the past year, while only 40% said it was possible. Only 25% of respondents said they believed AI was as capable of writing or reporting news equal to or better than human journalisms.
Some news organizations have already started relying on AI to produce news content, such as sports articles, elections coverage and earnings reports. In 2018, Forbes introduced a publishing platform called Bertie, which uses AI to identify trends and suggest headlines. The findings come at a challenging time, when there isn’t a lot of trust in the news media industry. One way to increase trust is to provide people with the news they need and expect, not just give into “the way of the future.” It also can increase your difficulty in pitching — how does one reach a robot?
MEDIA RELATIONS
- Steal this scorecard: A better way of measuring media coverage
- 6 tips to delivering a power pitch from a newsroom veteran
DE&I & PURPOSE
- No, you are not ‘over-indexing on Black’
- Is a DE&I certification worth it for comms pros?
- This is how CMOs can contribute to DE&I efforts
SOCIAL MEDIA
- 3 strategies for working with opinionated influencers
- Why employees are essential to your social storytelling strategy
- Disney teams with Ragan’s Social Media Conference for out-of-this-galaxy experiences
STRATEGY & TOOLS
- Layoff communications: The good, the bad and the ugly
- What comms pros should know about Google’s new search update
- When a paid byline is worth the investment
CAREER AND THE WORKPLACE
- 5 tips for PR pros moving into leadership positions
- Neiman Marcus Group’s Tiffin Jernstedt shares advice for emerging communications leaders
ON THE HORIZON
- September 5 – Labor Day
- September 25 – Rosh Hashanah begins at sundown
- September 15: Hispanic Heritage Month begins
- Oct. 10: Indigenous People’s Day/Columbus Day
- Oct. 31: Halloween
CALENDAR OF EVENTS
- Sept. 21-23: Ragan’s Social Media Conference at Disney World
- Oct. 19-20: Strategic Communications Conference
- Nov. 1-2: Future of Communications Conference
CONTACT US
Allison Carter, executive editor, AllisonC@ragan.com
Justin Levine, Manager of Councils, justinl@ragan.com
EXCLUSIVE FOR PRLN MEMBERS
- 2 simple tools for more efficient meetings
- 3 new social media features you should know about
- 4 things to consider before starting a podcast
Did you know articles exclusive to PRLN members are posted every Thursday? Find the latest postings here.
RESEARCH & DATA
A new study from the Missouri School of Journalism found that many Americans are unaware of the role artificial intelligence plays in the news they consume. The study found that less than half the respondents (48%) were certain they had read, seen or heard something about AI in the past year, while only 40% said it was possible. Only 25% of respondents said they believed AI was as capable of writing or reporting news equal to or better than human journalisms.
Some news organizations have already started relying on AI to produce news content, such as sports articles, elections coverage and earnings reports. In 2018, Forbes introduced a publishing platform called Bertie, which uses AI to identify trends and suggest headlines. The findings come at a challenging time, when there isn’t a lot of trust in the news media industry. One way to increase trust is to provide people with the news they need and expect, not just give into “the way of the future.” It also can increase your difficulty in pitching — how does one reach a robot?
MEDIA RELATIONS
- Steal this scorecard: A better way of measuring media coverage
- 6 tips to delivering a power pitch from a newsroom veteran
DE&I & PURPOSE
- No, you are not ‘over-indexing on Black’
- Is a DE&I certification worth it for comms pros?
- This is how CMOs can contribute to DE&I efforts
SOCIAL MEDIA
- 3 strategies for working with opinionated influencers
- Why employees are essential to your social storytelling strategy
- Disney teams with Ragan’s Social Media Conference for out-of-this-galaxy experiences
STRATEGY & TOOLS
- Layoff communications: The good, the bad and the ugly
- What comms pros should know about Google’s new search update
- When a paid byline is worth the investment
CAREER AND THE WORKPLACE
- 5 tips for PR pros moving into leadership positions
- Neiman Marcus Group’s Tiffin Jernstedt shares advice for emerging communications leaders
ON THE HORIZON
- September 5 – Labor Day
- September 25 – Rosh Hashanah begins at sundown
- September 15: Hispanic Heritage Month begins
- Oct. 10: Indigenous People’s Day/Columbus Day
- Oct. 31: Halloween
CALENDAR OF EVENTS
- Sept. 21-23: Ragan’s Social Media Conference at Disney World
- Oct. 19-20: Strategic Communications Conference
- Nov. 1-2: Future of Communications Conference
CONTACT US
Allison Carter, executive editor, AllisonC@ragan.com
Justin Levine, Manager of Councils, justinl@ragan.com
