United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

Hello, communicators:

If your Monday is starting off on a hectic note, Innocent Drinks’ tweet can provide some solace:

Ah, Monday. Otherwise known as a good day to start all that work you were meant to finish last week.

— innocent drinks (@innocent) February 22, 2021

The simple social media effort highlights the power of being real on your brand’s social media profiles. Where appropriate—and when it fits with your brand’s voice—lean into emotions and experiences to which your fans can relate.

Here are today’s top stories: 

On Saturday, an engine on a United Airlines flight from Denver to Honolulu caught fire shortly after takeoff, causing debris from the plane to fall in Broomfield, Colorado. There were no injuries reported on the ground and all 231 passengers on United Flight 328 were safe after an emergency landing roughly 25 minutes after takeoff.

Videos of the crisis quickly made the rounds on social media:

Terrifying video shows an engine of United Airlines flight 328 on fire.