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Hello, communicators:
Today is National Taco Day, and several fast food chains are marking to occasion by encouraging (or requiring) digital engagement from fans who wish to claim free tacos.
Taco chain El Pollo Loco is bringing back its crunchy taco as a digital-only menu item, pushing the return of a customer favorite by encouraging fans to become Loco Rewards members by offering them a free Mexican Coke with every crunch taco purchase.
“Our customers have been very vocal on social media about how much they love and miss our Crunchy Taco, and we’ve been listening,” El Pollo Loco President and CEO Bernard Acoca said in a press release. “We’re thrilled to be bringing back this much-loved classic just in time for National Taco Day, and we’re also excited to continue our digital evolution with its rollout as the very first El Pollo Loco menu item that can only be purchased online or through the app.”
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