With so much changing in the industry, it can be hard to keep up, but this ‘gym rat’ keeps her focus by helping colleagues thrive. Spoiler alert: Artificial intelligence might factor in.
The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.
As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.
Also: A rogue guest struts Chanel’s Paris runway, Instagrammers swoon for ‘heart-eyes’ emoji, what the tough IPO market means for PR pros, and more.
Approach conversations with the goal of learning something, ask thoughtful, open-ended questions, and use your ears more than your mouth.
Most are optimistic about their allocations, with 85% predicting they will either increase or hold steady.
Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more.
Do you know your way around your company’s financials and annual reports? You’ll need to have a handle on it to be a strategic advisor and have a seat at the table.
Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too.
This Sunday, National Coffee Day will be recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position.
PR practitioners have demanding jobs and jam-packed schedules, which can lead to burnout and overwork. Here’s how one pro has preserved her work/life balance.
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
Hard work is fine, and good fortune is fleeting—if it shows up at all. Instead, follow this advice for cultivating relationships and delivering on what your colleagues and clients need and want.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
