Media Relations

From pitching journalists to responding to a crisis, research can help.

If you don’t communicate your value, your clients may not appreciate all your efforts behind the scenes.

Working on your holiday gift guide strategy? You should be.

A former executive editor on how to get the coverage you want.

AI, predictive text and other emerging tech trends to watch.

The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better.

Pitching a podcast isn’t like pitching traditional media. 

Just say no to read receipts.

When tragedy inevitably strikes, be ready.

Conferences are a powerful opportunity to connect to journalists. Here’s how to make the most of it.