Dartmouth College responds to surveillance allegations, working moms struggle with remote well-being, and Netflix, Amazon seek distance from Golden Globes

Hello, communicators:

While Mother’s Day 2021 marked the first time in over a year that many people were able to see their parents, it also marked a somber occasion for those who lost a mother during the pandemic and those without mothers in their lives. To approach this Mother’s Day with additional sensitivity, several brands crafted messaging that acknowledges challenges their audiences experience around Mother’s Day and gives them an opportunity to opt out of receiving Mother’s Day communications.

“We understand that Mother’s Day can be a difficult time for some,” reads one message from the e-commerce marketplace Etsy. “If you’d rather not receive emails from us about Mother’s Day this year, let us know by removing yourself below. We’ll still keep you in the loop about one-of-a-kind finds we think you’ll love, just without the Mother’s Day messages.”