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Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
Hello, communicators:
Putting as spin on the classic Christmas carol, Hotels.com created a “Not-So-Silent-Night” suite at Chicago’s Fairmont Hotel that will challenge the winner of a two-night stay to endure 24 uninterrupted hours of holiday music. The winner will accrue 25 free hotel nights from Hotels.com if they last through the duration of the contest.
The hotel stay also includes a personalized wake-up call video from former NSYNC member Lance Bass, $500 in room service credit and a $1,000 travel stipend.
“The Hotels.com Not-So-Silent Night Challenge takes the ‘love it or leave it’ conversation that surrounds holiday music every year to a new extreme,” Bass said in a statement shared with PR Daily. “I’m excited to send a wake-up call to the lucky guest(s), although they might be too busy jamming out to sleep much! Hotels.com has taken festive holiday stays to a new level and, as someone who lives for this season, I am here for it.”
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