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Also: AMC Theatres to sell popcorn outside the cineplex, corporate partners respond to Aaron Rodgers’ COVID-19 controversy, and more.
Hello, communicators:
Cinema chain AMC Theatres announced that it will sell its popcorn at retail locations around the country, offer a microwavable option and make the movie snack available through home delivery service.
“Needless to say, AMC knows popcorn ever so well,” AMC CEO Adam Aron said in a press release. “On our busiest days, AMC Theatres currently pops in the range of 50 tons of popcorn per day. But the popularity of popcorn extends well beyond the doors of our movie theatres. With this new AMC initiative, we expect to reach entirely new segments of the U.S. population with our popular AMC Theatres Perfectly Popcorn.”
AMC’s plan to create a new revenue stream by selling popcorn through retailers conveys an understanding that cinema attendance has not returned to pre-pandemic levels. AMC hopes it can reach more customers by offering its main money-makers (concessions) elsewhere. It also serves as a unique example of how brands can provide a hybrid experience for events by providing food or drink for attendees who are engaging with your content virtually.
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