12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
The lingerie company’s effort to remake its image with new advisors like Megan Rapinoe—and dropping its trademark fashion show—reveals the difficulty in finding a new brand voice.
Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership.
Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.
Christmas Day has come and gone, but we’re still filled with holiday cheer. Here’s how we are celebrating—counting down our readers’ favorite stories from the past year.
Looking to create great videos without breaking the bank? Here are some best practices.
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
But the top skill communicators value? Writing. This is one of many gaps between executives and communicators’ expectations and priorities revealed in the new CEO-Communicators Competencies survey.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Consider these problems the passive voice can create in PR writing.
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.