Why and how: Writing great business copy
To get to the heart of the matter, write like a journalist.
To get to the heart of the matter, write like a journalist.
Plus: LGBTQ+ listeners are podcast connoisseurs.
Why your land of misfit stories can be a treasure trove.
Quantity doesn’t actually tell you anything.
Also: Why reporters may be relying more heavily on PR pros in the near future.
Also: Duolingo’s Twitter account is a case study in user-generated content.
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots.
A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.
Here are some essential questions to ask yourself to assess how fluent you are with the language and concepts of modern business.