Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day.
PR has a PR problem, and according to our journo counterparts, we’re all guilty.
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.
How will you grab an online audience this year? Here’s how industry insiders see the game.
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
PR veterans identify the gaffes that are most likely to harm your reputation as evidenced by the big stories of the last five years.
The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
Experts share their inspiration and advice for finding earned media success in the coming year.
Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter, and more.
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.
