Ragan Insider Ted Kitterman
7 highest-ranked ESG brands for 2021
Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.
Marketing
Ragan Insider Rahel Marsie-Hazen
How ‘granfluencers’ are shaking up social media representation and influencer marketing
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Ragan Insider Justin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
Ragan Insider Olga Fleming & Courtney Walker
7 PR trends to follow for 2021
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
Ragan Insider Lauren McNutt
5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Ragan Insider Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Ragan Insider Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Ragan Insider Matthew Royse
50 quick keys to social media success
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Ragan Insider Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Ragan Insider Ronn Torossian
5 brands that struggle to connect with millennial consumers
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Ragan Insider Justin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Ragan Insider Lucas Miller
4 affordable ways to improve your video content
Looking to create great videos without breaking the bank? Here are some best practices.
Ragan Insider Paul Archer
3 marketing trends that will define 2021
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
Ragan Insider Justin Joffe
‘Ellen DeGeneres Show’ loses a million viewers, hospitals face scrutiny after price transparency scandal, and Microsoft reports Gen Z struggles with remote work
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
Ragan Insider Ted Kitterman
Boeing, Airbus call for pause of 5G rollout, Least resonant stories of 2021, and Bill Gates tweets about canceling holiday plans
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
